Work Experience
GUS Global Services Pvt. Ltd.
Assistant Manager SEO
Nov'23 - Present
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Manage SEO for leading education brands: Pearl Academy, UPES, UPES Online, and WILL Education.
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Conduct comprehensive website audits to identify and resolve technical and on-page SEO issues, content gaps, and optimization opportunities.
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Perform in-depth keyword research for blogs and track keyword rankings to monitor SEO progress.
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Develop data-driven recommendations to improve website performance, align with industry best practices, and achieve business goals.
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Collaborate with cross-functional teams, including the tech team for website UI/UX enhancements, CMS functionalities, and the content, graphics, and brand teams to ensure seamless task execution.
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Create and optimize blog content for organic visibility and publish articles on relevant guest posting platforms to build authority and backlinks.
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Prepare and present weekly performance reports, including metrics on organic traffic, page speed, click-through rate (CTR), keyword rankings, and traffic-to-lead conversion ratios.
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Oversee key initiatives in technical SEO, content strategy, and performance tracking for all brands.
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Ensure smooth execution of strategies and alignment with brand objectives.
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Key Performance Highlights and Contributions
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UPES
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UPES Online
iDreamCareer.com
SEO Executive
Jul'22 - Nov'23
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Conducted comprehensive website audits to identify and resolve technical and on-page SEO issues.
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Performed in-depth keyword research and identified keyword gaps to enhance content strategies.
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Conducted detailed competitor analysis to uncover optimization opportunities.
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Added new blogs and revamped existing ones, improving website structure and optimizing CTAs for better engagement.
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Managed and optimized Google My Business (GMB) listings to boost local visibility.
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Managed social media profiles, created engaging posts, and developed targeted strategies for Facebook Ads, successfully running campaigns to generate leads.
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Collaborated with external agencies for off-page SEO activities and PR campaigns to strengthen the brand’s online presence.
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Participated in team brainstorming sessions focused on 360-degree product marketing, lead generation strategies, website traffic growth, YouTube marketing, and App Store Optimization (ASO).
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👉 Get detailed insights on key strategies and project improvements.
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|---|---|---|---|
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Education
Bachelor of Computer Applications
2010 - 2013
I hold a Bachelor of Computer Applications (BCA) degree from Maharshi Dayanand University (MDU). This program provided me with a strong foundation in computer science and equipped me with the technical skills necessary to excel in the field of information technology and digital marketing.
Skills & Expertise
- Proficient in SEO strategies
- Data-driven decision making
- Digital Marketing
- Keyword Research
- On-page & off-page optimization
- Technical SEO & Audit​
- Facebook Ads
- Content Strategy
- Competitor Analysis
- Data Analysis & Reporting