UPES (University of Petroleum and Energy Studies)

UPES, established in 2003 through the UPES Act by the Uttarakhand State Legislature, is a top-ranked, UGC-recognized private university in India. Ranked 46th overall in NIRF 2024, UPES excels in engineering (42), management (41), and law (28). It is India’s No. 1 private university for academic reputation as per QS World University Rankings 2024 and is among the top 3% globally.

Accredited by NAAC with a grade 'A' and rated 5 stars for employability by QS, UPES boasts 90%+ placements annually. With seven schools offering 150+ programs, the university fosters global excellence through innovation, research, and an industry-focused approach.

Key Achievements

45%

Increased in Y-O-Y Organic Traffic

(from AY’23: 5.16K to AY’24: 7.48K)

69%

Increased in Organic Traffic for Program Pages

(from AY'23: 24K to AY'24: 41K)

-3%

Increased in Y-O-Y Organic

Leads
(from AY’23: 18.5K to AY’24: 18K)

5%

Improved Organic Engagement Rate
(from AY’23: 71% to AY’24: 74%)

SEO Strategies and Approaches

Created a user-friendly website structure for seamless navigation, showcasing Pearl Academy's diverse programs.
Conducted in-depth keyword research focusing on high-intent terms used by users.
Produced keyword-optimized content to align with search queries and enhance discoverability.

Improved site speed for better performance and user experience.
Resolved mobile usability issues to ensure responsiveness across devices.
Implemented 301 redirects to maintain SEO equity after migration.
Added schema markup to enhance search engine understanding of the content.
Fixed orphan pages and addressed canonicalization issues.
Created a dynamic sitemap for better indexing by search engines.