SEO Strategies and Achievements for Pearl Academy

Pearl Academy

Pearl Academy is India’s top-ranked fashion designing institute that offers bachelor's and master's degrees in a diverse range of courses, including fashion, business, interior design, communication design, product design, film, and gaming. With campuses located in Delhi-West, Delhi-South, Mumbai, Jaipur, and Bengaluru, Pearl Academy is dedicated to fostering creative brilliance.

As a premier institute, Pearl Academy proudly provides undergraduate and postgraduate degrees, facilitated by CAES - Rajiv Gandhi National Institute of Youth Development (RGNIYD) under the Ministry of Youth Affairs & Sports, Government of India.

Key Achievements

21%

Increased in Y-O-Y Organic Traffic

(from AY’23: 1.16K to AY’24: 1.41K)

69%

Increased in Organic Traffic for Program Pages

(from AY'23: 24K to AY'24: 41K)

-3%

Decreased in Y-O-Y Organic

Leads
(from AY’23: 18.5K to AY’24: 18K)

24%

Improved Organic Engagement Rate
(from AY’23: 69% to AY’24: 86%)

PA Organic Traffic SS

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PA Direct Traffic SS

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Other Performance Metrics

PA Organic Traffic SS

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1/7

SEO Strategies and Approaches

Created a user-friendly website structure for seamless navigation, showcasing Pearl Academy's diverse programs.
Conducted in-depth keyword research focusing on high-intent terms used by users.
Produced keyword-optimized content to align with search queries and enhance discoverability.

Improved site speed for better performance and user experience.
Resolved mobile usability issues to ensure responsiveness across devices.
Implemented 301 redirects to maintain SEO equity after migration.
Added schema markup to enhance search engine understanding of the content.
Fixed orphan pages and addressed canonicalization issues.
Created a dynamic sitemap for better indexing by search engines.